Work that moved the needle
Campus, creator, community and performance campaigns for brands that wanted 18 to 26 year olds. Detailed case studies are published here as clients sign off; the credentials deck is available on request.
The first GenZ Marketing case studies are being written up.
The team behind this brand has run 250+ youth campaigns for brands like Flipkart, Unacademy, Motorola, KTM, Pee Safe and Bombay Shaving Company. Detailed write-ups with numbers land here as clients sign off. Until then, ask us for the deck.
Ask for the credentials deckThe team has worked with 20+ brands.
Campus, creator, community and performance work for these brands, run by the team behind GenZ Marketing.
What the work is made of.
Gen Z Campus Marketing
Activations, ambassadors, fests and sampling inside 10,000+ colleges.
02Gen Z Influencer Marketing
Nano, micro and mid-tier creators picked by city, college and niche, managed end to end.
03Gen Z Creator and UGC Content
Reels, testimonials and ad creative made by Gen Z creators, licensed for paid and organic.
04Gen Z Community Marketing
WhatsApp, Discord and campus communities built, moderated and grown around your brand.
05Gen Z App User Acquisition
Installs and signups from campus, creators and communities, tracked to retention.
06Gen Z Brand Strategy and Research
Research, positioning, messaging and launch playbooks built on a live student and creator network.
07Gen Z Social Media Marketing
Instagram, Shorts and Snapchat run with creator-led content and a Gen Z community desk.
08Gen Z Sampling and Activations
Product sampling and experiential activations in colleges, hostels, fests and youth hubs.
What is Gen Z marketing? The full guide.
How Gen Z marketing works in India, how it differs from millennial marketing, the channels, the data and how to brief an agency.
Working with usWhy hire a Gen Z marketing agency?
What to expect, how we run a campaign, pricing bands and the questions to ask before you sign.
InsightHow to Measure Gen Z Marketing Campaigns
Reach is the number you get. Participation, action and retention are the numbers that matter. A framework for measuring campus, creator, community and app campaigns on one dashboard.
Tell us the brief. Get the plan in 48 hours.
Brand, audience, cities, timing and what success looks like. That is all we need to come back with a Gen Z plan and an indicative budget.
Let’s get your brand into the group chat.
Tell us the brand, the audience and the one action you want. You get a Gen Z plan with an indicative budget within 48 hours.